What Caught My Eye: Photo Plus Expo 2018
This entry was posted on November 6, 2018 by Vanguard World.← Previous Post

What Caught My Eye: Photo Plus Expo 2018

By Tamara Wilm Johnson

Two weeks ago I attended the big industry showcase, the Photo Plus Expo, at the Javitz Center, here in New York City. Having attended the show for many years while working just down the street for close to a decade, for a large photo company, this wasn’t a new event for me. So this year I decided to wander through without hurry, to see what caught my eye.

Here’s what drew my attention most:

First of all, how can all those new mirrorless cameras not capture your attention? They’re everywhere, and every big company was definitely pimping theirs at the show. While I always thought they had their place, I usually imagined retired men buying them for traveling to Europe, or wherever retired people are traveling to these days.

Then, back in September and October I was given the opportunity to use Fujifilm’s X-T20 to shoot my own wedding. Of course, like any photographer with a new rig, I used it as much as possible, photographing a number of freelance jobs, and my ownvacation photos, with it.

Then, back in September and October I was given the opportunity to use Fujifilm’s X-T20 to shoot my own wedding. Of course, like any photographer with a new rig, I used it as much as possible, photographing a number of freelance jobs, and my ownvacation photos, with it.

What a difference that camera made when I was carrying it with me all day long. The lightweight form-factor saved me from a lot of the normal aches and pains my larger kit can produce. And the images turned out great, even when I was shooting in auto mode.

After that experience, I was more curious than ever about all the mirrorless systems out there, including Nikon’s Z6 and Z7 offerings, Sony’s alpha series of cameras, and Fujifilm’s X-T3. Photo Plus is an excellent place to check out new cameras, because the company reps are practically placing them into your hands! While you won’t get to spend a few weeks with them, like I did with the X-T20, you’ll at least get a feel for each system.

On the lighting side of things, I was drawn to ARRI Lighting’s new Stellar Intelligent Lighting Control App. As you’d expect, the color control was spot on, and the app was incredibly easy to use. It reminded me of a Wacom for your lighting system. This translates into an old concept in photograph and film, getting the shot done right, before you take it—not in post. I loved everything about this app, and now I want one.

Of course, I have a soft spot for medium format cameras. Always have. Fujifilm’s GFX system was a big hit at the show. I was lucky enough to catch this shot before a film crew started interviewing the company’s Regional Sales Director, Brandon Remler, about it.

Then again, I’m also a film junkie. Fujifilm didn’t disappoint on that front either. They had their film offerings out front, along with their instax cameras, in their many variations—including the new Taylor Swift model. Having bought the equivalent of a car in Fujifilm in photo school, I had to take it all in. Provia and Velvia are still beautiful films that serve an important purpose in the photo world. And who doesn’t love an instant photo? I have three instax cameras, and yet, I always dream of having more.

That’s my quick rundown of what caught my eye from the show. If you were there, what did you find most interesting? If you want to go in the future, what camera equipment are you itching to test out?

Leave a Reply
  •  
Contact Us